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  • National Intercollegiate Rodeo (NIRA) and the Cenex® brand partner for 2023 Rodeo Season

    January 17, 2023

    WALLA WALLA, Wash. Jan. 16, 2023 — The National Intercollegiate Rodeo Association (NIRA) is excited to announce a new partnership with Cenex®, the energy brand of CHS, for the 2023 competitive season.  Cenex provides premium, high-quality refined fuels, lubricants, propane and renewable energy products consumers depend on to power their homes and businesses. With 1,400-plus locally owned and operated convenience stores in 19 states, Cenex is proud to power the connections bringing communities together across the country, including the time-honored tradition of rodeo.

    Through this partnership, Cenex will sponsor and promote at the 2023 College National Finals Rodeo (CNFR) as well as supplementary telecast events on ESPN3 and ESPNU.

    “The NIRA is ...


    August 19, 2022

    We are excited to announce the launch of the online store for Official NIRA Gear. Longtime partner of College Rodeo, and official maker of CNFR merchandise, Peden's Inc. of Casper, WY @pedensinc will handle your shopping needs!

    Check it out via the "Store" link above or at the link below:

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